Policy Priorities

  • Each Memo contains the following sections to help you frame and win the arguments.

  • THE ISSUE: Concise framing of the problem and an America First solution

  • TOP LINES: High-level stats and messaging for punchy talking points.

  • PRO-TIP: Expert Insight from our Comms team.

  • QUICK STATS: Stats and supporting messaging.

  • IF PRESSED: How to answer the most common rebuttals to your arguments.

  • POLLING: Exclusive Kellyanne Conway polling data on our issue.

  • POLICY: Links to supporting America First policy products so you can dive deep into the solutions.

Welcome to the Messaging and Data Lab at the America First Policy Institute (AFPI), where we precisely frame and define America First policies and accomplishments, leveraging the latest data and polling. Our mission is to empower conservatives with the tools needed to win the argument against the Far-Left ideology—once and for all.

"Every policy the Left embraces, promotes, and implements is unpopular with the American people and a complete failure," said Hogan Gidley, former Principal Deputy White House Press Secretary and Senior Strategic Communications Advisor at AFPI. "Liberals support unsuccessful policy, but they often have more successful messaging. The AFPI Messaging and Data Lab will work to level the language playing field by pairing the America First policies that are proven to produce great results for all Americans with the sharper, stronger, data-driven messaging needed to define the argument and win."

Our lab utilizes publicly available polling, exclusive data from Kellyanne Conway, insights from top polling experts, and public sentiment analysis from social media and focus groups.

Supporting this initiative are notable figures such as Marc Lotter, former Director of Strategic Communications for the Trump-Pence 2020 campaign and Chief Communications Officer at AFPI, along with AFPI's communications and policy teams. Together, we ensure that America First policies are communicated effectively and compellingly to the American public, driving a narrative grounded in truth and data. Join us as we reshape the political landscape with facts and unwavering commitment to America First principles.

Also, join us for our exclusive coverage of the first 2024 Presidential Debate. Text DEBATE to 70107 to get daily memos on the top America First issues.



Fact Sheet | June 27, 2024

Debate Prep: What to Watch For

Debunking Expected Myths at the Debate. MYTH: The economy was poor when President Biden took office. FACT: Inflation was only 1.4%, and gas cost $2.39 when Biden took office. The unemployment rate had dropped by more than half from its COVID-19 peak. The unemployment rate is currently higher right now under Biden than it was under Trump before the pandemic.

Memo | June 26, 2024

Impact of “Bidenomics” on the Black Community

Bidenomics has undermined economic progress in Black communities, limiting financial independence and delaying the achievement of the American Dream.

Fact Sheet | June 26, 2024

Debate Prep: Weaponization & J6

The American people see the radical Left’s use of Lawfare against former President Trump as election interference. 62% of Americans agree that New York’s paperwork case against former President Trump is mainly motivated by politics, and not the law. 59% of Americans agree that indictments and investigations against former President Trump are an attempt to stop his campaign.

Fact Sheet | June 25, 2024

Debate Prep: Border

Americans overwhelmingly disapprove of the border crisis they are seeing under President Biden: 68% disapprove of Biden’s handling of immigration (AP and NORC), 66% think the border is worse off now than it was during the Trump Administration (KAConsulting).

Fact Sheet | June 24, 2024

Debate Prep: It’s Affordability Stupid

Americans can’t afford four more years of “Bidenomics.” 58% of Americans disapprove of President Biden’s handling of the economy (RCP Average). 62% disapprove of his handling of inflation (RCP Average). Nearly half (45%) say Bidenomics has mostly negatively affected them and their families. (KAConsulting). More than half of Americans think they and their families were better off financially under the previous administration. (KAConsulting)

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