Messaging & Data Lab

Policy Priorities

Each Memo contains the following sections to help you frame and win the arguments.
THE ISSUE: Concise framing of the problem and an America First solution
TOP LINES: High-level stats and messaging for punchy talking points.
PRO-TIP: Expert Insight from our Comms team.
QUICK STATS: Stats and supporting messaging.
IF PRESSED: How to answer the most common rebuttals to your arguments.
POLLING: Exclusive Kellyanne Conway polling data on our issue.
POLICY: Links to supporting America First policy products so you can dive deep into the solutions.

Welcome to the Messaging and Data Lab at the America First Policy Institute (AFPI), where we precisely frame and define America First policies and accomplishments, leveraging the latest data and polling. Our mission is to empower conservatives with the tools needed to win the argument against the Far-Left ideology—once and for all.

"Every policy the Left embraces, promotes, and implements is unpopular with the American people and a complete failure," said Hogan Gidley, former Principal Deputy White House Press Secretary and Senior Strategic Communications Advisor at AFPI. "Liberals support unsuccessful policy, but they often have more successful messaging. The AFPI Messaging and Data Lab will work to level the language playing field by pairing the America First policies that are proven to produce great results for all Americans with the sharper, stronger, data-driven messaging needed to define the argument and win."

Our lab utilizes publicly available polling, exclusive data from Kellyanne Conway, insights from top polling experts, and public sentiment analysis from social media and focus groups.

Supporting this initiative are notable figures such as Marc Lotter, former Director of Strategic Communications for the Trump-Pence 2020 campaign and Chief Communications Officer at AFPI, along with AFPI's communications and policy teams. Together, we ensure that America First policies are communicated effectively and compellingly to the American public, driving a narrative grounded in truth and data. Join us as we reshape the political landscape with facts and unwavering commitment to America First principles.

Team

Kellyanne Conway

Chair, Center for the American Child

Hogan Gidley

Vice Chair, Center for Election Integrity & Senior Advisor for Communications

Marc Lotter

Chief Communications Officer

Andrew Whitaker

Senior Project Manager

Latest

Fact Sheet | October 1, 2024

Where Do They Stand? Governor Tim Walz (D-MN) and Senator JD Vance (R-OH)

This comparison between the Vice-Presidential candidates Governor Tim Walz (D-MN) and Senator JD Vance (R-OH) highlights the stark contrast in their policies.

Fact Sheet | September 10, 2024

Ten Questions that Should be Asked at Tuesday’s Presidential Debate and the Candidates’ Track Record on them

Top 10 questions that should be asked of the candidates during the debate, and where each stand on the issues. Former President Trump and Vice President Kamala Harris present starkly different visions for America's future. Trump emphasizes energy independence through expanding fossil fuels, school safety via armed protection, and voting integrity with proof of citizenship. He supports a state's role in abortion law and prioritizes finishing the border wall. In contrast, Harris pushes for fossil fuel bans, removing armed officers from schools, and opposing strict voter ID laws.

Memo | August 30, 2024

Election Integrity Starts Here: Make It Easy To Vote & Hard To Cheat

The foundation of the American system of self-governance is liberty, and the core expression of the people’s liberty is the ability to vote in free and fair elections. Safeguarding the integrity of our elections is paramount to preserving our Republic. Eligible and registered American citizens should vote just one time per election, their ballot should count only once, and that ballot should be protected from any possible fraud. The American people demand simple reforms like these at the state level, and they most certainly deserve it. One illegally cast ballot is one too many.

Fact Sheet | August 22, 2024

Evaluating The Biden-Harris Policies: Foreign Affairs

Under President Joe Biden and Vice President Kamala Harris, foreign policy failures have led to wars and rising instability around the world. These wars have killed U.S. servicemembers, such as in the disastrous withdrawal from Afghanistan, and have endangered U.S. national security interests both domestically and abroad.

Fact Sheet | August 20, 2024

Evaluating The Biden-Harris Policies: Crime

Crime is out of control in this country under Biden-Harris policies. Vice President Harris’s support of policies that are soft on the border and soft on crime has made it worse. She said she wants to reimagine public safety and supports defunding the police. Here are the facts: