Policy Priorities
Each Memo contains the following sections to help you frame and win the arguments.
THE ISSUE: Concise framing of the problem and an America First solution
TOP LINES: High-level stats and messaging for punchy talking points.
PRO-TIP: Expert Insight from our Comms team.
QUICK STATS: Stats and supporting messaging.
IF PRESSED: How to answer the most common rebuttals to your arguments.
POLLING: Exclusive Kellyanne Conway polling data on our issue.
POLICY: Links to supporting America First policy products so you can dive deep into the solutions.
Welcome to the Messaging and Data Lab at the America First Policy Institute (AFPI), where we precisely frame and define America First policies and accomplishments, leveraging the latest data and polling. Our mission is to empower conservatives with the tools needed to win the argument against the Far-Left ideology—once and for all.
"Every policy the Left embraces, promotes, and implements is unpopular with the American people and a complete failure," said Hogan Gidley, former Principal Deputy White House Press Secretary and Senior Strategic Communications Advisor at AFPI. "Liberals support unsuccessful policy, but they often have more successful messaging. The AFPI Messaging and Data Lab will work to level the language playing field by pairing the America First policies that are proven to produce great results for all Americans with the sharper, stronger, data-driven messaging needed to define the argument and win."
Our lab utilizes publicly available polling, exclusive data from Kellyanne Conway, insights from top polling experts, and public sentiment analysis from social media and focus groups.
Supporting this initiative are notable figures such as Marc Lotter, former Director of Strategic Communications for the Trump-Pence 2020 campaign and Chief Communications Officer at AFPI, along with AFPI's communications and policy teams. Together, we ensure that America First policies are communicated effectively and compellingly to the American public, driving a narrative grounded in truth and data. Join us as we reshape the political landscape with facts and unwavering commitment to America First principles.
Also, join us for our exclusive coverage of the first 2024 Presidential Debate. Text DEBATE to 70107 to get daily memos on the top America First issues.
