Messaging & Data Lab

Policy Priorities

Each Memo contains the following sections to help you frame and win the arguments.
THE ISSUE: Concise framing of the problem and an America First solution
TOP LINES: High-level stats and messaging for punchy talking points.
PRO-TIP: Expert Insight from our Comms team.
QUICK STATS: Stats and supporting messaging.
IF PRESSED: How to answer the most common rebuttals to your arguments.
POLLING: Exclusive Kellyanne Conway polling data on our issue.
POLICY: Links to supporting America First policy products so you can dive deep into the solutions.

Welcome to the Messaging and Data Lab at the America First Policy Institute (AFPI), where we precisely frame and define America First policies and accomplishments, leveraging the latest data and polling. Our mission is to empower conservatives with the tools needed to win the argument against the Far-Left ideology—once and for all.

"Every policy the Left embraces, promotes, and implements is unpopular with the American people and a complete failure," said Hogan Gidley, former Principal Deputy White House Press Secretary and Senior Strategic Communications Advisor at AFPI. "Liberals support unsuccessful policy, but they often have more successful messaging. The AFPI Messaging and Data Lab will work to level the language playing field by pairing the America First policies that are proven to produce great results for all Americans with the sharper, stronger, data-driven messaging needed to define the argument and win."

Our lab utilizes publicly available polling, exclusive data from Kellyanne Conway, insights from top polling experts, and public sentiment analysis from social media and focus groups.

Supporting this initiative are notable figures such as Marc Lotter, former Director of Strategic Communications for the Trump-Pence 2020 campaign and Chief Communications Officer at AFPI, along with AFPI's communications and policy teams. Together, we ensure that America First policies are communicated effectively and compellingly to the American public, driving a narrative grounded in truth and data. Join us as we reshape the political landscape with facts and unwavering commitment to America First principles.

Latest

Commentary | March 20, 2025

America First Unfiltered | March 20, 2025

You don’t have to go home, but you can’t stay here. To the soundtrack of a ’90s hit song, the Trump administration unapologetically countered the weak and unenforced do-not-come messaging of years past as murderers, rapists, and violent criminals were sent packing after being welcomed with open arms by the previous administration.

Commentary | February 28, 2025

America First Unfiltered: Major Wins from President Trump’s White House – Feb. 28, 2025

Welcome to America First Unfiltered: The People's Agenda—your briefing on the massive wins from the White House that put you, the American people, first.

Just days after celebrating the one-month anniversary of President Trump’s second administration, the numbers are in. From the deportation of criminal illegal immigrants—arrests are up 627% over last month—to the Department of Justice reigning in billions of dollars in wasteful government spending, to keeping men out of women’s sports and imposing reciprocal tariffs, the momentum is undeniable.

Commentary | February 20, 2025

America First Unfiltered: The People’s Agenda

Welcome to America First Unfiltered: The People’s Agenda, your briefing highlighting the massive wins from the White House that put you, the American people, first. After a dark and painful four years, it’s time to celebrate what so many of us have longed for: a return to common-sense policies that reflect the values of real America.

We begin on a milestone occasion as the second Trump Administration celebrates its first month in office! President Trump has delivered dozens of promises made, achieving more in a matter of days than any president in American history.  And while the media scrambles to keep up, we’ve got your back, Mr. President!

Memo | October 25, 2024

Americans are NOT better off Now than they were under America First Policies

Most policy debates and discussions involve staunch differences in the political Left and Right or across party lines, while the true battle should be over the middle. The middle consists of people whose support can sway based on various factors, such as personality, perceived popularity, and policy. Fortunately, middle America has common sense and wants common-sense policies. Due to the current administration’s abject failures, most Americans and most Independents support solutions that put America and Americans First.

Fact Sheet | October 1, 2024

Where Do They Stand? Governor Tim Walz (D-MN) and Senator JD Vance (R-OH)

This comparison between the Vice-Presidential candidates Governor Tim Walz (D-MN) and Senator JD Vance (R-OH) highlights the stark contrast in their policies.