Policy Priorities
MISSION
To unite the Hispanic community behind the values that we hold dear – faith, family, freedom, and work – and empower them to create an environment that guarantees prosperity, safety, and security and allows everyone to fulfill their version of the American Dream. The Hispanic Leadership Coalition continues working to:- Empower Hispanics across the United States to amplify their voices and influence.
- Equip leaders with the tools and resources to mobilize, educate, and engage with the Hispanic community more effectively.
- Establish an unprecedented conservative Hispanic movement and educate others on America First policies which guarantee prosperity, upward mobility, safety and security, and opportunity for all.
PURPOSE OF HISPANIC LEADERSHIP COALITION
A new conservative, America First movement is building – and leading the formation of this new governing philosophy are Hispanics yearning for the American Dream they so much want to realize. Hispanics are increasingly supporting America First policies that better align with their values and celebrate their innovative spirit and love of democracy. These policies have allowed Hispanics to advance their education, seek gainful employment, start new businesses, and contribute to the success of our country.
Hispanics are vital to our economy, with more than $2 trillion in buying power, and are projected to account for 78% of new U.S. labor force growth over the next decade. They champion the creation of jobs and new businesses, seek to advance their education, and are inspired by what we can do as a country to guarantee prosperity and upward mobility for all. Hispanics have also become an important influence in American politics, with an estimated 36.2 million eligible to vote in 2024. Expected to account for one quarter of the U.S. population by 2050, Hispanics are now at the center of the American future.
As we observe the rising tide of enthusiasm among the Hispanic community, it is evident that America First principles will continue resonating across their diverse backgrounds. We recognize and celebrate the diversity of our Nation, and the fact that the Hispanic community is embracing America First policies underscores its universal appeal. The America First Policy Institute and its Hispanic Leadership Coalition believe that fostering this support is vital for the continued success of America First policies that prioritize the well-being and prosperity of every American.
In October 2022, the America First Policy Institute, America First Works and its coalition partners joined forces to host the Hispanic Leadership Conference in Miami, Florida. This historic event gathered more than 150 of the country’s top conservative Hispanic leaders to chart an action plan focused on empowering the Hispanic community and equipping leaders with the tools and resources necessary to establish the greatest conservative movement ever seen. The Hispanic Leadership Coalition, chaired by AFPI board member and Goya Foods President and CEO Bob Unanue, was then created to build long-lasting, meaningful relationships with the Hispanic community and co-create solutions that provide for a brighter, more prosperous future for all.
Team
Latest
Op-Ed
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February 18, 2026
Open Borders Led to an Explosion of Human Trafficking Victims. We Can Stop It.
A humanitarian crisis has been unfolding inside America's borders, largely ignored for years: the mass trafficking of vulnerable children. National Slavery and Human Trafficking Prevention Month comes to a close this year, with a promising update: 2,700 child exploitation victims have been located by the Department of Justice in just one year under President Trump’s leadership.
News Release
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February 4, 2026
America First Policy Institute Announces New Leadership of Hispanic Leadership Coalition
Washington, D.C.—The America First Policy Institute (AFPI) is proud to announce Alfonso Aguilar as the new Director of the Hispanic Leadership Coalition (HLC). A longtime leader, advocate, and strategist, Aguilar brings decades of experience in public policy, coalition-building, and community engagement to this role. As Director, Aguilar will lead HLC’s efforts to strengthen Hispanic outreach, develop policy-driven initiatives, and expand the coalition’s national impact.
Commentary
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February 4, 2026
PROMISES MADE. PROMISES KEPT: AMERICA FIRST POLICIES ARE DELIVERING FOR HISPANIC FAMILIES IN GEORGIA
Today, leaders, families, and community advocates from across Georgia will gather in Atlanta for Hispanic Day at the Capitol – a moment to celebrate culture, faith, and contribution, but also an opportunity to reflect on something just as important: results.
Op-Ed
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January 24, 2026
The Trump Administration One Year Later: The Results Hispanic Voters Were Promised—and Are Getting
During the Biden administration, inflation hit working Hispanic families hard, the cost of living spiraled out of control, and concerns about our children’s future grew. Now, one year into the second Trump administration, families are feeling real economic relief and renewed security.
News Release
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September 29, 2025
AFPI Appoints Bob Unanue as Chair of the America Combats Trafficking (ACT) Initiative
Today, the America First Policy Institute (AFPI) proudly announced the formation of the America Combats Trafficking Initiative, a bold national effort to convene leaders and develop America First policies in the fight to eradicate human trafficking.
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- Rural Prosperity
- Inflation
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- American Dream
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- Healthcare Reform
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