Policy Priorities

    To unite the Hispanic community behind the values that we hold dear – faith, family, freedom, and work – and empower them to create an environment that guarantees prosperity, safety, and security and allows everyone to fulfill their version of the American Dream. The Hispanic Leadership Coalition continues working to:

    • Empower Hispanics across the United States to amplify their voices and influence.
    • Equip leaders with the tools and resources to mobilize, educate, and engage with the Hispanic community more effectively.
    • Establish an unprecedented conservative Hispanic movement and educate others on America First policies which guarantee prosperity, upward mobility, safety and security, and opportunity for all.



A new conservative, America First movement is building – and leading the formation of this new governing philosophy are Hispanics yearning for the American Dream they so much want to realize. Hispanics are increasingly supporting America First policies that better align with their values and celebrate their innovative spirit and love of democracy. These policies have allowed Hispanics to advance their education, seek gainful employment, start new businesses, and contribute to the success of our country.

Hispanics are vital to our economy, with more than $2 trillion in buying power, and are projected to account for 78% of new U.S. labor force growth over the next decade. They champion the creation of jobs and new businesses, seek to advance their education, and are inspired by what we can do as a country to guarantee prosperity and upward mobility for all. Hispanics have also become an important influence in American politics, with an estimated 36.2 million eligible to vote in 2024. Expected to account for one quarter of the U.S. population by 2050, Hispanics are now at the center of the American future.

As we observe the rising tide of enthusiasm among the Hispanic community, it is evident that America First principles will continue resonating across their diverse backgrounds. We recognize and celebrate the diversity of our Nation, and the fact that the Hispanic community is embracing America First policies underscores its universal appeal. The America First Policy Institute and its Hispanic Leadership Coalition believe that fostering this support is vital for the continued success of America First policies that prioritize the well-being and prosperity of every American.

In October 2022, the America First Policy Institute, America First Works and its coalition partners joined forces to host the Hispanic Leadership Conference in Miami, Florida. This historic event gathered more than 150 of the country’s top conservative Hispanic leaders to chart an action plan focused on empowering the Hispanic community and equipping leaders with the tools and resources necessary to establish the greatest conservative movement ever seen. The Hispanic Leadership Coalition, chaired by AFPI board member and Goya Foods President and CEO Bob Unanue, was then created to build long-lasting, meaningful relationships with the Hispanic community and co-create solutions that provide for a brighter, more prosperous future for all.

Hispanic Leadership Coalition board members include:
Brooke Rollins, Bob Unanue, Pastor Mario Bramnick, Rafael Béjar, Kevin Cabrera, Sara Carter, Steve Cortés, Abraham Enriquez, Rick Figueroa, Hon. Mayra Flores, Astrid Hajjar, Ashley Hayek, Jenny Korn, Syddia Lee-Chee, Jorge Martinez, Hon. Danny Perez



Statement | March 20, 2024

AFPI Condemns Communist Cuban Regime’s Internet Shutdown, Calls for International Support in the Fight for Democracy

WASHINGTON, D.C. – Today, Kevin Cabrera, America First Policy Institute (AFPI) Senior Advisor for National Hispanic Affairs, released the following statement on the situation in Cuba:

Fact Sheet | March 7, 2024


The Hispanic community across America comprises individuals from diverse backgrounds and distinct economic circumstances. Hispanics are increasingly supportive of America First policies because they better align with their values and guarantee prosperity, security, freedom, and opportunity for all while rejecting the failed policies of the countries they left behind.

Op-Ed | January 19, 2024


Los hispanos quieren volver a políticas que creen prosperidad, restauren y preserven el sistema de libre empresa, defiendan a los trabajadores estadounidenses y sus familias, fomenten el crecimiento económico para los desatendidos y subrepresentados, brinden acceso a una educación de calidad y protejan nuestras fronteras para garantizar comunidades seguras y protegidas.

Op-Ed | January 18, 2024

Hispanics are Shaping a New Conservative Majority

Hispanics want a return to policies that create prosperity, restore and preserve America’s free enterprise system, defend American workers and their families, promote economic growth for the underserved and underrepresented, provide access to quality education, and protect our borders to ensure safe and secure communities.

News | January 3, 2024

Recent Polling Shows Declining Hispanic Support for the Left’s Policies

Today, Bob Unanue, America First Policy Institute Board Member and Chair of the Hispanic Coalition, released the following statement on the declining Hispanic support for America last policies.

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